Understanding humor, especially when it involves complex and contradictory narratives, remains a significant challenge for large vision-language models (VLMs). This limitation hinders AI’s ability to engage in human-like reasoning and cultural expression. In this paper, we investigate this challenge through an in-depth analysis of comics that juxtapose panels to create humor through contradictions. We introduce the YESBUT, a novel benchmark with 1,262 comic images from diverse multilingual and multicultural contexts, featuring comprehensive annotations that capture various aspects of narrative understanding. Using this benchmark, we systematically evaluate a wide range of VLMs through four complementary tasks spanning from surface content comprehension to deep narrative reasoning. Our extensive experiments reveal that even the most advanced models significantly underperform compared to humans, with common failures in visual perception, key element identification, and hallucinations. We further investigate text-based training strategies and social knowledge augmentation methods to enhance model performance. Our findings not only highlight critical weaknesses in VLMs’ understanding of cultural and creative expressions but also provide pathways toward developing context-aware models capable of deeper narrative reasoning.